Friday, October 23, 2009

Satan's Birthday

Sweet... almost time for Satan's Birthday again, so Jessica and I hit the pumpkin patch last weekend, laughed at the Boulder parents, and picked out some big ass pumpkins which we then pulled the gooey brains out of, and carved.

Boo!

Scared you, didn't I?

I always like a bit of a laugh with my horror stories... a bit ago, I was in a local "bike shop" pretending to browse around the mechanics area, while I was enjoying the conversation involved with the owner of a mountain bike wheel with a flat tire, and TWO different shop employees; all three of them trying to determine whether or not the wheel/tire combo was currently set up as tubeless. Something new caught my eye though, so I went to check it out.

What's this? Oh yes, the newest chain lube from Finish Line. And if you are absolutely convinced that your ceramic bearings have changed the way you ride your bike, and since switching, you've won several races purely because of all those saved watts... well then, there's no way you can live without this lube!

I mean, it's "Ceramically Reinforced". Wow... the marketing in the cycling world is so far beyond laughable...seriously, it reminds me of commercials for diet pills on television. I have no idea how I've ridden all these years without ceramic chain lube. Especially when I read on the Finish Line website how it works;
"Ceramic WET ensures maximum drivetrain efficiency. This performance level often provides a physiological (reserved energy) and psychological (confidence) advantage for cyclists during climbs and sprints."

Yep, that's right, this chainlube even improves your confidence because you know that you have the power of ceramics on your side... and your opponents are stuck with old-fashioned dinosaur juice based chain lubs.

3 comments:

Notorious B.I.L. said...

Where do I get it! I need it, want it, must have it!! I am in the process of making a Ceramic skinsuit and shoe covers, but dont tell anyone. P.S. are you racing this weekend?

Elgee said...

I just recently invested in a company developing ceramic toilet paper....rolls like butta. I believe that stuff also comes with a psychologist who asks you how the lube makes you feel....alot.

I am Brian said...

Wouldn't ceramic toilet paper just make your poo smear? I think you would ant a little bit of "friction" with your paper...