Scared you, didn't I?
I always like a bit of a laugh with my horror stories... a bit ago, I was in a local "bike shop" pretending to browse around the mechanics area, while I was enjoying the conversation involved with the owner of a mountain bike wheel with a flat tire, and TWO different shop employees; all three of them trying to determine whether or not the wheel/tire combo was currently set up as tubeless. Something new caught my eye though, so I went to check it out.
What's this? Oh yes, the newest chain lube from Finish Line. And if you are absolutely convinced that your ceramic bearings have changed the way you ride your bike, and since switching, you've won several races purely because of all those saved watts... well then, there's no way you can live without this lube!
I mean, it's "Ceramically Reinforced". Wow... the marketing in the cycling world is so far beyond laughable...seriously, it reminds me of commercials for diet pills on television. I have no idea how I've ridden all these years without ceramic chain lube. Especially when I read on the Finish Line website how it works;
"Ceramic WET ensures maximum drivetrain efficiency. This performance level often provides a physiological (reserved energy) and psychological (confidence) advantage for cyclists during climbs and sprints."
Yep, that's right, this chainlube even improves your confidence because you know that you have the power of ceramics on your side... and your opponents are stuck with old-fashioned dinosaur juice based chain lubs.